Posts Tagged ‘sweden’

Mike Butcher and his gang will hit Stockholm on Wednesday this week to gather the Swedish, or maybe even the Nordic, startup scene. I think they will be quite successful as there are a lots of good people signed up for the event already.

I’ll be on the Investment Panel about trends in startups and funding at 4:50pm.

You can register for the event here and if you will be there, make sure we connect!

Also, I can tell you that we will be making an announcement that day that I think will be quite fun!

Cheers

We’ve been memebers of the IAB UK’s Video Council since October where we together with the other influential player of the British market are trying to create a standard for online video advertising as well as a pedagogical handbook for media buyers. All of this since we believe it will play an important role to help the growth of the online video advertising business.

When it comes to the Swedish market, IAB has been a bit slower. In fact, IAB Sweden wasn’t even formed until September 2008. But now things are moving, and we’re part of creating a Swedish IAB standard for online video through the IAB Sweden Video Task Force which I am currently chairing.

I’m glad to say that we most definitely have had a kick-start. We had our first meeting last week and besides a few exceptions we had all of the major Swedish publishers present. And we’re working hard to recruit the last few.

Of course, the Swedish workgroup will strive to make the Swedish standard compliant with other similar efforts in other countries. And since IAB UK is certainly making a good job, we are paying close attention to what’s coming there.

Anyway, we are all joined in the effort to make online video as profitable as possible in order to pave the way for better services to the end users.

And the first step is of course to develop a standard in order to make it easier to buy.