Monetizer - the ad server for video

Standard formats with an extra edge

Videoplaza offers three standard ad formats for your online video content: Pre-, mid- and postrolls, in-stream overlays and companion banners.

Get the Flash Player to see this player.

All ad formats support fullscreen mode (try above) and external embedding.

Companion banners

To further improve the impact of the in-stream ad units, you may connect companion banners surrounding the player and show them in sync with the in-stream ad units.

You can use any number of banner placements of any dimensions and they can even be placed within your video player or reside in the surrounding html.

When used, Videoplaza Monetizer will swap the banners whenever there’s a new companion banner to show. If you want, you can load regular banners from your existing banner ad server on page load and then swap them with companion banners later during the session.

Online campaign management

Campaigns run through the Monetizer are set up, managed and reported online.

Our state of the art Campaign Manager interface is built with modern, reliable technology. The data is updated in real time, which gives you a live overview of the current state of your site and its running campaigns.

And it even works on your iPhone.

Extensive video specific reporting

The Monetizer enables you to monitor your campaigns from a video specific perspective.

A few reported metrics

• Total impressions and clicks
• Unique impressions and clicks
• Interaction percentage per impression
• Actual time spent with campaign, measured in days, hours and minutes

Open for export

Besides the built in export to PDF and Excel, our backend API is prepared to cover all your needs. Through the API you can export your data to virtually any desired platform.

Targeting

Campaigns and ads can be strictly targeted with the built in tag targeting methods. Provide any tags you like and they will dynamically be available from the web interface. Tags can be both inclusive and exclusive, enabling you to easily configure a campaign to run on either only sports content or the exact opposite: everything but sports.

Videoplaza Monetizer also features built in geotargeting support which enables you to sell your audience to advertisers based on nationality.

3rd party tracking

Videoplaza Monetizer features built in support for 3rd party tracking. Just enter the details of your complementary ad server or the agency’s servers and we will notice them whenever we show an ad.

Inventory management

The Monetizer will give you qualified predictions on the size of your inventory for the coming couple of weeks, facilitating sales and planning.

Forget the headache of worrying if a campaign will finish early or worse: if it misses its goals. Videoplaza Monetizer automatically recognizes in which pace to show the ads to finish your campaigns just in time.

But of course, you always know best. Is Christmas coming up? Simply override the forecast and tell the system that it should expect decreased traffic over the holidays.

Advanced frequency capping

Advertising in video content can easily become intrusive. Videoplaza Monetizer offers tools to help you balance the equation and get the most out of your inventory without scaring your users away.

Standard capping

Monetizer provides the ability to set the length of the interval in which your viewers get to see your ads. Let’s say we have a preroll, for example. With the capping set to a recommended frequency of 3 minutes, a user browsing through a couple of videos during 2 minutes will only have to see a preroll before the first one.

Mandatory rule

Having to see the same preroll over and over is probably the most annoying and intrusive situation to put your users in. The Mandatory rule is a solution to that problem. It lets you give your users the choice to close ads they have recently seen. Setting the Mandatory rule to 24h, for example, makes the very same preroll mandatory only one time per day and user.

Hosting and distribution

All your advertising creatives are hosted and distributed through our CDN partner Akamai, guaranteeing a reliable distribution. Once you’ve uploaded your creatives through our web interface, we take care of the hosting and distribution.

Continuous updates — no extra coding

The Videoplaza plug-in architecture gives you a reliable, flexible and future proof functionality. Since our plugin (which is implemented server side) is present within the player, Videoplaza Monetizer has the ability to provide intelligent features taking the current user experience and behavior into account.

As the plugin is loaded dynamically from the Videoplaza servers, we can continue to develop the platform and keep it up to date without requiring your team to upgrade the integration. Our clients are used to getting access to new features and realising that they are compliant with that new IAB standard without having to touch a line of code.

Pre-integrated ad networks

The Videoplaza plugin is your new monetisation node. Through the integration you may of course serve ads sold by your own existing sales team. But if sell out rates are running low, or if you just like to partner up with an alternate source of ads, the Videoplaza plugin effectively acts as the node, enabling you to connect with third party ad networks.

We have a prepared integration ready with Platform A, but are constantly keeping track of other relevant ad networks to integrate. Are you working with an alternate network? Just let us know.

One-time implementation

Our technology is compatible with any Flash or Silverlight player through our plugin architecture. Once the implementation is complete, your player is enabled to display and track all of our current and future ad formats.

The plugin has a well documented API which your developer team can easily integrate into your existing player. A reasonably gifted developer should be able to implement our plugin in one workday.

We have good relations with many of the large video platform providers in Scandinavia and the UK such as KIT-digital (Roo), Brightcove, Kewego, Qbrick, Streamio, etc. If you are a platform customer, the implementation is done directly in their player.

Once the implementation is completed you will automatically get part of upgrades as they become available. Upgrades which requires altering of your implementation are rare.