Monetizer – the ad server for video

A flexible approach to ad formats

Videoplaza supports the IAB standards pre-, mid- and postrolls, in-stream overlays, skins and companion banners out of the box. Formats can also be invented and built through our API’s. Below is a demo of the interactive prerolls and in-stream overlays.

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Online campaign management

Campaigns run through the Monetizer are set up, managed and reported online.

Our state of the art Campaign Manager interface is built with modern, reliable technology. The data is updated in real time, which gives you a live overview of the current state of your site and its running campaigns.

And it even works on your iPhone.

Extensive video specific reporting

Monetizer enables you to monitor campaigns from a video perspective.

A few reported metrics

• Total impressions and clicks
• Unique impressions and clicks
• Interaction percentage per impression
• Actual time spent with campaign, measured in days, hours and minutes

Open for export

Besides the built in export to PDF and Excel, our backend API is prepared to cover all your needs. Through the API you can export your data to virtually any desired platform.

Inventory management

The Monetizer will give you qualified predictions on the size of your inventory for the coming couple of weeks, facilitating sales and planning.

Forget the headache of worrying if a campaign will finish early or worse: if it misses its goals. Videoplaza Monetizer automatically recognizes in which pace to show the ads to finish your campaigns just in time.

But of course, you always know best. Is Christmas coming up? Simply override the forecast and tell the system that it should expect decreased traffic over the holidays.

Advanced frequency capping

Advertising in video content can easily become intrusive. Videoplaza Monetizer offers tools to help you balance the equation and get the most out of your inventory without scaring your users away.

Standard capping

Monetizer provides the ability to set the length of the interval in which your viewers get to see your ads. Let’s say we have a preroll, for example. With the capping set to a recommended frequency of 3 minutes, a user browsing through a couple of videos during 2 minutes will only have to see a preroll before the first one.

Mandatory rule

Having to see the same preroll over and over is probably the most annoying and intrusive situation to put your users in. The Mandatory rule is a solution to that problem. It lets you give your users the choice to close ads they have recently seen. Setting the Mandatory rule to 24h, for example, makes the very same preroll mandatory only one time per day and user.

Continuous updates — no extra coding

The Videoplaza plug-in architecture gives you a reliable, flexible and future proof functionality. Since our plugin (which is implemented server side) is present within the player, Videoplaza Monetizer has the ability to provide intelligent features taking the current user experience and behavior into account.

As the plugin is loaded dynamically from the Videoplaza servers, we can continue to develop the platform and keep it up to date without requiring your team to upgrade the integration. Our clients are used to getting access to new features and realising that they are compliant with that new IAB standard without having to touch a line of code.

Monetise remnant & international traffic

Videoplaza is pre-integrated with leading video ad networks that can easily be enabled through the Campaign Manager. Contact us for an extensive list and recommendations.

Monetise syndicated content

Videoplaza can help you monetise your video content on 3rd party video sites such as Dailymotion and Metacafe.

Beyond the browser…

Videoplaza can help you monetise your videos regardless of where they are consumed. We constantly looking into new platforms and have exciting experience from mobile, iPhone, media centers, IPTV boxes etc. Contact us for more details.

One-time implementation

Our technology is compatible with any Flash or Silverlight player through our plugin architecture. Once the implementation is complete, your player is enabled to display and track all of our current and future ad formats.

The plugin has a well documented API which your developer team can easily integrate into your existing player. A reasonably gifted developer should be able to implement our plugin in one workday.

We have good relations with many of the leading video platform providers throughout Europe such as Brightcove, Ooyala, Kewego etc. If you are a platform customer, the implementation is done directly in their player.

Once the implementation is completed you will automatically get part of upgrades as they become available.