About Videoplaza

Videoplaza empowers broadcasters, publishers and ad networks to maximise their advertising revenues from the New IP-delivered TV. Videoplaza’s sell side ad management platform is used to monetise video experiences across PCs, mobile devices, tablets, game consoles, IPTV and Smart TVs.

Headquartered in London, with development in Stockholm, and presence across Europe and Asia, Videoplaza works with a global client base across a range of including M6 (FR), SBS (NL), RTL Group (EU), Blinkbox (UK), Vocento (ES) and TV4 (SE).

The team

  • Sorosh Tavakoli

    Founder & CEO

    sorosh@videoplaza.com

  • Alfred Ruth

    Co-founder & CTO

    alfred@videoplaza.com

  • Dante Buhay

    Co-founder & VP Technology

    dante@videoplaza.com

  • Sorosh Tavakoli

    , Founder & CEO

    Sorosh Tavakoli is founder and CEO. He has a background in broadcast media. Prior to Videoplaza, Sorosh was at MMS (the Swedish broadcast audience measurement body) where he led an extensive research project on the consumption of moving images. He has worked in a number of other media environments including public service broadcaster SVT and the VOD site SF Anytime. He holds a Masters degree from the Royal Institute of Technology and Stockholm School of Economics. Sorosh’s vision developed Videoplaza from our early days, and continues to drive the business today.

    Alfred Ruth

    , Co-founder & CTO

    Alfred is Co-Founder and CTO for Videoplaza. Running his own web consultancy business since he was 15 years old provided Alfred with a strong managerial and technical background. Alfred holds a degree from Södertörn University, Stockholm in JMM (Journalism and Multi-Media), and prior to Videoplaza had an extensive media career covering the new technology and start-up space for some of Sweden’s most high profile publications. Alfred’s background in journalism and technology brings an incisive and analytical depth to the team. With a keen eye for detail and the ability to stay ahead of the industry curve, Alfred is the brains and the principle designer behind Videoplaza’s products.

    Dante Buhay

    , Co-founder & VP Technology

    Dante is one of the co-founders of Videoplaza and VP of Technology. With a lifelong fascination for technology, Dante discovered the internet at high school and realized it was a game changer. On graduating, he went straight into developing dynamic websites. Over his 13 years of internet experience, Dante has worked as a programmer, architect, designer, and consultant, for a number of technology businesses; and for fun has built everything from simple guest books and communities to enterprise SaaS applications. Dante spends his time at Videoplaza looking for simple ways to do hard stuff within our platform, with the aim of creating as much client value as possible.

    Michelle Tsang

    , CFO

    Michelle's career kicked off in banking (SBC Warburg, Credit Suisse) where she started as a market analyst. She left the financial world to start her own business, Boltblue, an early pioneer in the mobile Internet industry, ranked 13th in the UK Tech Track 100 in 2004. More recently, prior joining Videoplaza, she consulted for a number of fast growth Internet businesses in different spaces, from online games to furniture retailing. Michelle holds a BSc Finance and Economics from London School of Economics. As Videoplaza’s CFO, Michelle takes care of finance as well as HR and operations.

    Joe Girling

    , VP Revenue

    Joe's long track record in technology sales and business development includes 10 years with Adobe, initially running UK corporate sales and latterly managing their business across Central, East Europe, Middle East and Africa. Following Adobe, Joe spent 5 years at MediaMind with global responsibility for Sales and Client Service, overseeing geographical expansion across Asia and Latin America, a turnaround in North America and their transition from Rich Media specialist to Campaign Management provider. He was instrumental in supporting MediaMind's sucessful 2010 NASDAQ IPO. Joe's experience of working with mature and developing markets worldwide is key to enabling Videoplaza's international expansion plans and client acquisition goals.

    Joakim Sarnelid

    , VP Engineering

    Joakim is VP of Engineering, and is based in Stockholm at our development HQ. Joakim joined the team in 2008 from KTH Royal Institute of Technology in Stockholm, and he was part of the original development team. In the role of VP Engineering, he has been responsible for establishing and building our engineering department, including instituting clear agile development methodologies and hiring our growing team of developers. Joakim looks after our platform and ad-serving operations, as well as overseeing new product development delivery. Joakim’s attention to detail and experience keep our engineering team running like clockwork, and ensures that our technology scales as our business grows.

    Katy Turner

    , VP Marketing

    Katy is VP of Marketing. The majority of her career has been spent in growing technology businesses, starting with Orange where she built products for the B2B market at national and international level. After a number of years in the mobile industry, she joined leading early stage venture fund, Eden Ventures, as an investment associate, and spent the next 3.5 years investing in software businesses, as well as working with Eden’s portfolio of investment companies, helping them to build products, channels to market and clear marketing strategies. Katy looks after the marketing programme, including communications, PR and brand.

    Anant Joshi

    , VP Client Relations

    Anant Joshi is VP of Client Relations. Anant has a background in digital advertising solutions. Prior to Videoplaza, Anant worked at Mediamind for 8 years where he founded the UK operation. He successfully grew the international client services team and led the sales engineering team and the revenue generating partnerships. He has also had extensive experience in the publisher space working with sports and finance website properties. Anant is responsible for client care, overseeing the account management, support and integrations team, and ensuring a continued focus on client satisifaction.

  • Michelle Tsang

    CFO

    michelle@videoplaza.com

  • Joe Girling

    VP Revenue

    joe@videoplaza.com

  • Joakim Sarnelid

    VP Engineering

    joakim@videoplaza.com

  • Sorosh Tavakoli

    , Founder & CEO

    Sorosh Tavakoli is founder and CEO. He has a background in broadcast media. Prior to Videoplaza, Sorosh was at MMS (the Swedish broadcast audience measurement body) where he led an extensive research project on the consumption of moving images. He has worked in a number of other media environments including public service broadcaster SVT and the VOD site SF Anytime. He holds a Masters degree from the Royal Institute of Technology and Stockholm School of Economics. Sorosh’s vision developed Videoplaza from our early days, and continues to drive the business today.

    Alfred Ruth

    , Co-founder & CTO

    Alfred is Co-Founder and CTO for Videoplaza. Running his own web consultancy business since he was 15 years old provided Alfred with a strong managerial and technical background. Alfred holds a degree from Södertörn University, Stockholm in JMM (Journalism and Multi-Media), and prior to Videoplaza had an extensive media career covering the new technology and start-up space for some of Sweden’s most high profile publications. Alfred’s background in journalism and technology brings an incisive and analytical depth to the team. With a keen eye for detail and the ability to stay ahead of the industry curve, Alfred is the brains and the principle designer behind Videoplaza’s products.

    Dante Buhay

    , Co-founder & VP Technology

    Dante is one of the co-founders of Videoplaza and VP of Technology. With a lifelong fascination for technology, Dante discovered the internet at high school and realized it was a game changer. On graduating, he went straight into developing dynamic websites. Over his 13 years of internet experience, Dante has worked as a programmer, architect, designer, and consultant, for a number of technology businesses; and for fun has built everything from simple guest books and communities to enterprise SaaS applications. Dante spends his time at Videoplaza looking for simple ways to do hard stuff within our platform, with the aim of creating as much client value as possible.

    Michelle Tsang

    , CFO

    Michelle's career kicked off in banking (SBC Warburg, Credit Suisse) where she started as a market analyst. She left the financial world to start her own business, Boltblue, an early pioneer in the mobile Internet industry, ranked 13th in the UK Tech Track 100 in 2004. More recently, prior joining Videoplaza, she consulted for a number of fast growth Internet businesses in different spaces, from online games to furniture retailing. Michelle holds a BSc Finance and Economics from London School of Economics. As Videoplaza’s CFO, Michelle takes care of finance as well as HR and operations.

    Joe Girling

    , VP Revenue

    Joe's long track record in technology sales and business development includes 10 years with Adobe, initially running UK corporate sales and latterly managing their business across Central, East Europe, Middle East and Africa. Following Adobe, Joe spent 5 years at MediaMind with global responsibility for Sales and Client Service, overseeing geographical expansion across Asia and Latin America, a turnaround in North America and their transition from Rich Media specialist to Campaign Management provider. He was instrumental in supporting MediaMind's sucessful 2010 NASDAQ IPO. Joe's experience of working with mature and developing markets worldwide is key to enabling Videoplaza's international expansion plans and client acquisition goals.

    Joakim Sarnelid

    , VP Engineering

    Joakim is VP of Engineering, and is based in Stockholm at our development HQ. Joakim joined the team in 2008 from KTH Royal Institute of Technology in Stockholm, and he was part of the original development team. In the role of VP Engineering, he has been responsible for establishing and building our engineering department, including instituting clear agile development methodologies and hiring our growing team of developers. Joakim looks after our platform and ad-serving operations, as well as overseeing new product development delivery. Joakim’s attention to detail and experience keep our engineering team running like clockwork, and ensures that our technology scales as our business grows.

    Katy Turner

    , VP Marketing

    Katy is VP of Marketing. The majority of her career has been spent in growing technology businesses, starting with Orange where she built products for the B2B market at national and international level. After a number of years in the mobile industry, she joined leading early stage venture fund, Eden Ventures, as an investment associate, and spent the next 3.5 years investing in software businesses, as well as working with Eden’s portfolio of investment companies, helping them to build products, channels to market and clear marketing strategies. Katy looks after the marketing programme, including communications, PR and brand.

    Anant Joshi

    , VP Client Relations

    Anant Joshi is VP of Client Relations. Anant has a background in digital advertising solutions. Prior to Videoplaza, Anant worked at Mediamind for 8 years where he founded the UK operation. He successfully grew the international client services team and led the sales engineering team and the revenue generating partnerships. He has also had extensive experience in the publisher space working with sports and finance website properties. Anant is responsible for client care, overseeing the account management, support and integrations team, and ensuring a continued focus on client satisifaction.

  • Katy Turner

    VP Marketing

    katy@videoplaza.com

  • Anant Joshi

    VP Client Relations

    anant@videoplaza.com

  • Sorosh Tavakoli

    , Founder & CEO

    Sorosh Tavakoli is founder and CEO. He has a background in broadcast media. Prior to Videoplaza, Sorosh was at MMS (the Swedish broadcast audience measurement body) where he led an extensive research project on the consumption of moving images. He has worked in a number of other media environments including public service broadcaster SVT and the VOD site SF Anytime. He holds a Masters degree from the Royal Institute of Technology and Stockholm School of Economics. Sorosh’s vision developed Videoplaza from our early days, and continues to drive the business today.

    Alfred Ruth

    , Co-founder & CTO

    Alfred is Co-Founder and CTO for Videoplaza. Running his own web consultancy business since he was 15 years old provided Alfred with a strong managerial and technical background. Alfred holds a degree from Södertörn University, Stockholm in JMM (Journalism and Multi-Media), and prior to Videoplaza had an extensive media career covering the new technology and start-up space for some of Sweden’s most high profile publications. Alfred’s background in journalism and technology brings an incisive and analytical depth to the team. With a keen eye for detail and the ability to stay ahead of the industry curve, Alfred is the brains and the principle designer behind Videoplaza’s products.

    Dante Buhay

    , Co-founder & VP Technology

    Dante is one of the co-founders of Videoplaza and VP of Technology. With a lifelong fascination for technology, Dante discovered the internet at high school and realized it was a game changer. On graduating, he went straight into developing dynamic websites. Over his 13 years of internet experience, Dante has worked as a programmer, architect, designer, and consultant, for a number of technology businesses; and for fun has built everything from simple guest books and communities to enterprise SaaS applications. Dante spends his time at Videoplaza looking for simple ways to do hard stuff within our platform, with the aim of creating as much client value as possible.

    Michelle Tsang

    , CFO

    Michelle's career kicked off in banking (SBC Warburg, Credit Suisse) where she started as a market analyst. She left the financial world to start her own business, Boltblue, an early pioneer in the mobile Internet industry, ranked 13th in the UK Tech Track 100 in 2004. More recently, prior joining Videoplaza, she consulted for a number of fast growth Internet businesses in different spaces, from online games to furniture retailing. Michelle holds a BSc Finance and Economics from London School of Economics. As Videoplaza’s CFO, Michelle takes care of finance as well as HR and operations.

    Joe Girling

    , VP Revenue

    Joe's long track record in technology sales and business development includes 10 years with Adobe, initially running UK corporate sales and latterly managing their business across Central, East Europe, Middle East and Africa. Following Adobe, Joe spent 5 years at MediaMind with global responsibility for Sales and Client Service, overseeing geographical expansion across Asia and Latin America, a turnaround in North America and their transition from Rich Media specialist to Campaign Management provider. He was instrumental in supporting MediaMind's sucessful 2010 NASDAQ IPO. Joe's experience of working with mature and developing markets worldwide is key to enabling Videoplaza's international expansion plans and client acquisition goals.

    Joakim Sarnelid

    , VP Engineering

    Joakim is VP of Engineering, and is based in Stockholm at our development HQ. Joakim joined the team in 2008 from KTH Royal Institute of Technology in Stockholm, and he was part of the original development team. In the role of VP Engineering, he has been responsible for establishing and building our engineering department, including instituting clear agile development methodologies and hiring our growing team of developers. Joakim looks after our platform and ad-serving operations, as well as overseeing new product development delivery. Joakim’s attention to detail and experience keep our engineering team running like clockwork, and ensures that our technology scales as our business grows.

    Katy Turner

    , VP Marketing

    Katy is VP of Marketing. The majority of her career has been spent in growing technology businesses, starting with Orange where she built products for the B2B market at national and international level. After a number of years in the mobile industry, she joined leading early stage venture fund, Eden Ventures, as an investment associate, and spent the next 3.5 years investing in software businesses, as well as working with Eden’s portfolio of investment companies, helping them to build products, channels to market and clear marketing strategies. Katy looks after the marketing programme, including communications, PR and brand.

    Anant Joshi

    , VP Client Relations

    Anant Joshi is VP of Client Relations. Anant has a background in digital advertising solutions. Prior to Videoplaza, Anant worked at Mediamind for 8 years where he founded the UK operation. He successfully grew the international client services team and led the sales engineering team and the revenue generating partnerships. He has also had extensive experience in the publisher space working with sports and finance website properties. Anant is responsible for client care, overseeing the account management, support and integrations team, and ensuring a continued focus on client satisifaction.

Our sales team

Singapore
Nick Chuah 蔡毅鐥, Business Director Asia
nick.chuah@videoplaza.com, +65 9638 1923

France
Sophie Davidas, Commercial Director France
sophie@videoplaza.com, +33 670 019 048, +33 975 181 887

UK
Joe Girling, VP Revenue
joe@videoplaza.com, +44 7879 456645

Nordics
David Mühle, Managing Director Nordics
david.muhle@videoplaza.com, +46 70 7385826

DACH
Holger Schöpper, Country Manager DACH
holger@videoplaza.com, +49 151 4260 9011

Spain and Southern Europe
Anant Joshi, VP Client Relations
anant@videoplaza.com, +44 7827 278972

Non-Executives

These are our board members and advisors, providing insights and useful
experience and advice. They have also invested in the company.

Richard Titus

Chairman of the board
MD at Octavian Ventures

Fredrik Cassel

Board Member
Partner at VC firm Creandum

Pär-Jörgen Pärson

Board Member
Partner at VC firm Northzone

Bruno Dizengremel

Board Member
Partner at VC firm Innovacom

Jason Ball

Board Observer
Senior Investment Manager at
Qualcomm Ventures

Rolf Skoglund

Senior Advisor
Former CIO/SVP Ericsson & VP Microsoft,
Founder ID Invest AB & Thinkout AB

Henrik Torstensson

Senior Advisor
Head of Premium Sales, Spotify

Andy Chen

Senior Advisor
CEO of Preview Networks
and EIR at Sunstone Capital

Nils Winkler

Senior Advisor
Executive Director of Otto Group,
former CEO of Hi-Media Payments / Wrapp

Joakim Jardenberg

Senior Advisor
Founder and CEO Mindpark
and board member Internetsäljarna

Press

For press related questions, contact:

Katy Turner

katy.turner@videoplaza.com
+44 (0)7557 686824

Press releases

Videoplaza launches new ad management platform called Karbon

March 6th, 2012 Download

Videoplaza raises $12M USD to accelerate global expansion

February 1st, 2012 Download

The Videoplaza Ad Format Family brings new flexibility to the online
video market

December 13th, 2011 Download

Videoplaza experiences rapid growth on all fronts

December 2nd, 2010 Download

Videoplaza enters Belgian market by signing RTL Newmedia and appoints Richard D. Titus to the Board of Directors

October 19th, 2010 Download

Dennis Publishing signs up Videoplaza to monetise online video

October 7th, 2010 Download

Videoplaza Secures Five Million in Funding

March 18th, 2010 Download

Photos

Sorosh Tavakoli

Videoplaza, CEO
Photo 1
Photo 2

Alfred Ruth

Videoplaza, CTO
Photo 1
Photo 2

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Vertical including payoff CMYK

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