About us

CEO Sorosh Tavakoli, by Intruders.tv.

Videoplaza is a privately held company headquartered in Stockholm, Sweden. We believe that advertising in and around video is different from traditional web and TV advertising and therefore needs dedicated attention. We are that attention.

Videoplaza is backed by VC firms Creandum and Northzone. More info about our non-executive team here.

The team

Sorosh Tavakoli

Sorosh Tavakoli, Founder & CEO

Sorosh has a background with MMS where he has been leading extensive research project on the consumption of moving images (Rörliga bilder 2007). Sorosh has a degree from the Royal Institute of Technology and Stockholm School of Economics with focus on Moving images and Media management. During his studies, Sorosh has been working for, among others, SVT and SF Anytime. Apart from that, Sorosh has been a frequent speaker on conferences and corporate events during the past years.

Alfred Ruth

Alfred Ruth, Co-founder & VP Products

Alfred has his roots in journalism with a degree from JMM. Since graduation he’s been working for companies such as Internetworld, Dagens Industri, Computer Sweden and DiTV. Apart from his journalistic skills Alfred is also an experienced web and Flash developer with interface expertise. He has been running his own consultancy, selling projects to customers like SVT and SR.

Dante Buhay

Dante Buhay, Co-founder & CTO

Dante is a higly experienced developer. Dante has been working with Spray’s portal, built administrative interfaces on Carambole on behalf of Razorfish, been part of the system development group of Wideyes, and has been responsible for the server enviroment and migration of customers for Monster after a merger. Since 2005 he’s been running his own consultancy offering his expertise on java, relational databases and Linux.

Gavin Morgan

Gavin Morgan, Commercial Director UK

Media man Gavin joined Videoplaza after being in charge of blinkx’s partnership strategy in Europe. He knows his way around in the UK media landscape and was a natural fit to lead our growth from London. Gavin’s background is mix of ad sales at JCDecaux and CBS Outdoor, followed by commercial roles in digital with MIVA/Espotting (Search advertising) and blinkx (enterprise video solutions). This all comes together for his role at Videoplaza working with video advertising technology. When not helping publishers monetise their online video content more effectively, Gavin likes to try his hand at surfing, mountain biking and snowboarding – surfing being very much a work in progress!

Magnus Hultman

Magnus Hultman, Commercial Director Nordics & RoW

Newly Mac redeemed(!) Magnus is heading the sales at Videoplaza. The past 5 years he has been running the sales for Omniture and Instadia (Acquired by Omniture) with some amazing results. Prior to this he has been running his own sales consultancy firm and worked as project manager at Framfab back in the Internet hype days (99-01). Magnus studied business administration in Lund. When Magnus is not dedicated to customer satisfaction he writes books and, believe it or not, takes care of a farm.

Sophie Davidas

Sophie Davidas, Country Manager France

Sophie has a background as an entrepreneur which we find very valuable. Her creative mind is a great asset as she sets out to find great solutions for the media companies of France. She has a MBA from INSEAD and a Bsc in computer engineering from the Technion (Israel Institute of Technology). Besides from making fun of us swedes and our strange habits she enjoy horseback riding, a lot!

Björn Fant

Björn Fant, Business Developer

Björn worked as a web developer in the dotcom days around y2k. These days he loves working with business development instead. Prior to joining Videoplaza he worked as a project manager at Jalbum coordinating everything from system development to budget work. He is a doer with an ambition to create great stuff. Björn has also been working as a freelance journalist for Internetworld. He is always keeping an eye on web trends and writing about them in his blog (in swedish).

Åsa Lidwall

Åsa Lidwall, Acting CFO

Åsa has a Bachelor of Science in Business Administration and Economics degree from the University of Stockholm. About 15 years of experience from various positions within Finance and Business administration, such as Credit- and Accounting Manager at Apple, Business Controller at Data General Nordic, Finance Director at LogicaCMG Nordic and CFO at Xpedio AB. Åsa is now managing her own business, Lidwall Ekonomi AB, and CFO at VideoPlaza.

Rouzbeh Delavari

Rouzbeh Delavari, Developer

After being referred to as “one of the smartest people I know” for the third time, we just couldn’t resist hiring Rouzbeh. Rouzbeh is into AI and loves really complex challenges. Last year Rouzbeh was in San Francisco doing an internship at LucidEra and now he’s finishing up his studies at KTH. Besides that, he’s a professional music artist and DJ, flipping records around the world. Check out his page on Facebook and become a fan.

Joakim Sarnelid

Joakim Sarnelid, Developer

As soon as we heard that Joakim was about to finish his master’s thesis, we went to immediate action. Since Sorosh and Joakim had met during their studies at KTH, we knew we shouldn’t let this one slip. Joakim’s interest in film and video has taken such diverse shapes as directing an award-winning short film and developing a complete online video platform with Jonas. When Joakim isn’t absorbing everything there is to know about Java and advanced web services, he spends his time snowboarding, climbing mountains, and fire poi juggling.

Jonas Frid

Jonas Frid, Developer

Jonas is a true multitalented kind of guy. Before joining Videoplaza Jonas studied with Joakim at KTH and worked as a teacher, technical writer and .NET developer. He is a very social and easy going individual with a strong interest in usability and interaction design. Also, he’s a true language genius speaking everything from Java and C# to German, French and Chinese. The only bad thing about Jonas working at Videoplaza is that we will keep him too busy to finish another novel in his spare time.

Jonas Frid

Nic Henriksson, Developer

We found Nic through Twitter, when Sorosh announced that we were looking for a Flash guru and Nic was contemplating a move from Gothenburg and LBi (former FramFab) to Stockholm. Two meetings and a look at his portfolio made us certain that we wanted him to join us in our quest. Nic’s interest in graphics and cool Flash apps has lead him to a Bachelor’s degree in IT, Media & Design at Södertörn University. When not doing Flash magic, Nic looks at the world through the lens of his camera, listens to music and speaks Finnish.

Erik Eriksson

Erik Eriksson, Developer

Prior to joining Videoplaza, Erik was a consultant at Ericsson (no relation) as a developer and project manager. He managed projects around a SDK for Web Services in Java. He is the guy we talk to when it comes to opening up our platform for external partners and customers. Erik is excited about working in the online video industry and find new challenges. When you don’t find him in front of the computer screen he is a dedicated snowmobile rider.

Marcus Hamrin

Marcus Hamrin, Developer

Marcus master Abobe Flash and online video like no other. He was running his own consultancy business prior to joining Videoplaza, working on different types of online video projects. He is a frequently hired lecturer for various Flash related courses. As traditional video meets the interactive web, we love how Marcus really explores the possibilities of building new creative end user experiences. Besides spending time in front of the screen Marcus enjoys martial arts training, surfing and touring Europe with the death metal band Kaptain sun.