About us
Videoplaza is a privately held company headquartered in Stockholm, Sweden. We believe that advertising in and around video is different from traditional web and TV advertising and therefore needs dedicated attention. We are that attention.
Videoplaza is backed by VC firms Creandum and Northzone. More info about our non-executive team here.
The team

Sorosh Tavakoli, Founder & CEO
Sorosh has a background with MMS where he has been leading extensive research project on the consumption of moving images (Rörliga bilder 2007). Sorosh has a degree from the Royal Institute of Technology and Stockholm School of Economics with focus on Moving images and Media management. During his studies, Sorosh has been working for, among others, SVT and SF Anytime. Apart from that, Sorosh has been a frequent speaker on conferences and corporate events during the past years.

Alfred Ruth, Co-founder & VP Products
Alfred has his roots in journalism with a degree from JMM. Since graduation he’s been working for companies such as Internetworld, Dagens Industri, Computer Sweden and DiTV. Apart from his journalistic skills Alfred is also an experienced web and Flash developer with interface expertise. He has been running his own consultancy, selling projects to customers like SVT and SR.

Dante Buhay, Co-founder & CTO
Dante is a higly experienced developer. Dante has been working with Spray’s portal, built administrative interfaces on Carambole on behalf of Razorfish, been part of the system development group of Wideyes, and has been responsible for the server enviroment and migration of customers for Monster after a merger. Since 2005 he’s been running his own consultancy offering his expertise on java, relational databases and Linux.

Gavin Morgan, Commercial Director UK
Media man Gavin joined Videoplaza after being in charge of blinkx’s partnership strategy in Europe. He knows his way around in the UK media landscape and was a natural fit to lead our growth from London. Gavin’s background is mix of ad sales at JCDecaux and CBS Outdoor, followed by commercial roles in digital with MIVA/Espotting (Search advertising) and blinkx (enterprise video solutions). This all comes together for his role at Videoplaza working with video advertising technology. When not helping publishers monetise their online video content more effectively, Gavin likes to try his hand at surfing, mountain biking and snowboarding – surfing being very much a work in progress!

David Mühle, Commercial Director Nordics & RoW
Newly Mac redeemed(!) David joined Videoplaza after beeing Account Director at Europes largest affiliate network TradeDoubler. David has worked within the online industry for more then 10 years and he has been working for, among others PowerFX.com, Musicbrigade and Swedish Export Credit. Besides being an expert in launching successful commercial IT-projects, he joins the Videoplaza group of skiing fanatics.

Sophie Davidas, Country Manager France
Sophie has a background as an entrepreneur which we find very valuable. Her creative mind is a great asset as she sets out to find great solutions for the media companies of France. She has a MBA from INSEAD and a Bsc in computer engineering from the Technion (Israel Institute of Technology). Besides from making fun of us swedes and our strange habits she enjoy horseback riding, a lot!

Esteban Lupin, Sales Manager Southern Europe
Joining in March 2010, Esteban brings over ten years of International business, broad media & cross-platform (TV, Mobile, Web) expertise to the fort. Most recently, he successfully lead and consolidated all market and business development efforts in Spain and Portugal with Microsoft’s Publisher Suite of products, as part of Microsoft Advertising EMEA team. His career also include other management experiences at Premium TV (now Perform Group), Mobix Interactive, Einstein Multimedia, Nunet (now Kit Digital) & Disney. And, his fully tri-lingual English, Spanish & Italian (Argentine born who grew up in Rome, Italy attending English speaking school)

Joakim Sarnelid, Head of Development
As soon as we heard that Joakim was about to finish his master’s thesis, we went to immediate action. Since Sorosh and Joakim had met during their studies at KTH, we knew we shouldn’t let this one slip. Joakim’s interest in film and video has taken such diverse shapes as directing an award-winning short film and developing a complete online video platform with Jonas. When Joakim isn’t absorbing everything there is to know about Java and advanced web services, he spends his time snowboarding, climbing mountains, and fire poi juggling.
Jonas Frid, Head of Integrations
Jonas is a true multitalented kind of guy. Before joining Videoplaza Jonas studied with Joakim at KTH and worked as a teacher, technical writer and .NET developer. He is a very social and easy going individual with a strong interest in usability and interaction design. Also, he’s a true language genius speaking everything from Java and C# to German, French and Chinese. The only bad thing about Jonas working at Videoplaza is that we will keep him too busy to finish another novel in his spare time.
Josefin Landgård, Project Manager
Josefin has experience from IT start ups and has previously worked with Viewserve (acquired by Hexagon), Villa 11 and projects at Firm Factory Network. Josefin has a master in Management from Stockholm School of Economics. Love for fast moving businesses and interest in the exciting world of media drove Josefin to join Videoplaza in June 2010. When she isn’t working she has a passion for skiing and enjoys playing golf, reading and cooking.
