About us

Sales and partnerships - UK

Sorosh Tavakoli, CEO
sorosh@videoplaza.com
+46 739 241 352
+44 753 088 5492

Sales and partnerships - Scandinavia

Magnus Hultman, VP Sales
magnus@videoplaza.com
+46 706 004 688

Products

We’re solving the big question of how to make online video profitable, offering two products doing just that:

Videoplaza is a privately held company based in Stockholm, Sweden. We believe that advertising in and around video is different from traditional web and TV advertising and therefore needs dedicated attention. We are that attention.

The company is backed by the Swedish VC firm Creandum and private investors Rolf Skoglund, Joakim Jardenberg, Andy Chen, Henrik Torstensson and Magnus Hultman. More about our non-executive team here.

The team

Sorosh Tavakoli

Sorosh Tavakoli, Founder & CEO

Sorosh has a background with MMS where he has been leading extensive research project on the consumption of moving images (Rörliga bilder 2007). Sorosh has a degree from the Royal Institute of Technology and Stockholm School of Economics with focus on Moving images and Media management. During his studies, Sorosh has been working for, among others, SVT and SF Anytime. Apart from that, Sorosh has been a frequent speaker on conferences and corporate events during the past years.
Alfred Ruth

Alfred Ruth, Co-founder & VP Products

Alfred has his roots in journalism with a degree from JMM. Since graduation he’s been working for companies such as Internetworld, Dagens Industri, Computer Sweden and DiTV. Apart from his journalistic skills Alfred is also an experienced web and Flash developer with interface expertise. He has been running his own consultancy, selling projects to customers like SVT and SR.
Dante Buhay

Dante Buhay, Co-founder & CTO

Dante is a higly experienced developer. Dante has been working with Spray’s portal, built administrative interfaces on Carambole on behalf of Razorfish, been part of the system development group of Wideyes, and has been responsible for the server enviroment and migration of customers for Monster after a merger. Since 2005 he’s been running his own consultancy offering his expertise on java, relational databases and Linux.
Magnus Hultman

Magnus Hultman, VP Sales

Newly Mac redeemed(!) Magnus is heading the sales at Videoplaza. The past 5 years he has been running the sales for Omniture and Instadia (Acquired by Omniture) with some amazing results. Prior to this he has been running his own sales consultancy firm and worked as project manager at Framfab back in the Internet hype days (99-01). Magnus studied business administration in Lund. When Magnus is not dedicated to customer satisfaction he writes books and, believe it or not, takes care of a farm.
Åsa Lidwall

Åsa Lidwall, Acting CFO

Åsa has a Bachelor of Science in Business Administration and Economics degree from the University of Stockholm. About 15 years of experience from various positions within Finance and Business administration, such as Credit- and Accounting Manager at Apple, Business Controller at Data General Nordic, Finance Director at LogicaCMG Nordic and CFO at Xpedio AB. Åsa is now managing her own business, Lidwall Ekonomi AB, and CFO at VideoPlaza.
Rouzbeh Delavari

Rouzbeh Delavari, Developer

After being referred to as “one of the smartest people I know” for the third time, we just couldn’t resist hiring Rouzbeh. Rouzbeh is into AI and loves really complex challenges. Last year Rouzbeh was in San Francisco doing an internship at LucidEra and now he’s finishing up his studies at KTH. Besides that, he’s a professional music artist and DJ, flipping records around the world. Check out his page on Facebook and become a fan.
Joakim Sarnelid

Joakim Sarnelid, Developer

As soon as we heard that Joakim was about to finish his master’s thesis, we went to immediate action. Since Sorosh and Joakim had met during their studies at KTH, we knew we shouldn’t let this one slip. Joakim’s interest in film and video has taken such diverse shapes as directing an award-winning short film and developing a complete online video platform with Jonas. When Joakim isn’t absorbing everything there is to know about Java and advanced web services, he spends his time snowboarding, climbing mountains, and fire poi juggling.
Jonas Frid

Jonas Frid, Developer

Jonas is a true multitalented kind of guy. Before joining Videoplaza Jonas studied with Joakim at KTH and worked as a teacher, technical writer and .NET developer. He is a very social and easy going individual with a strong interest in usability and interaction design. Also, he’s a true language genius speaking everything from Java and C# to German, French and Chinese. The only bad thing about Jonas working at Videoplaza is that we will keep him too busy to finish another novel in his spare time.