Finally signing GP now helping the big 3 daily papers in Sweden

We are happy to announce that Göteborgs-Posten just launched their Videoplaza powered web TV platform. We now serve ads for all the leading morning papers in the three largest cities in Sweden; Stockholm, Gothenburg and Malmo!

With GP up and running, they are together with Dagens Nyheter and Sydsvenskan offering a larger national online video package, Citypaketet. The three have a history of offering this kind of solutions to their clients for their current online ad products reaching 1.8M Unique visitors every week. Being able to offer this kind of reach will be even more critical for online video.

“We went from contract signing to launch in four weeks, including Christmas and new years! I’m excited to be launching this project with Videoplaza and adding a new powerful offer to our advertisers”, says Mikael Nordström, Business Develop Manager at Göteborgs-Posten.

One of the reasons Citypaketet hasn’t been offering video before is the fact that the three companies all use different players. Moving over to us they can continue to use different players but still achieve consistent ad formats, measurement and forecasting, all enabled through our plugin architecture.

“I’m glad that we finally can add video to our offering as it completes the print and online offerings very well adding richer experience with sound and moving images. We’re excited to adapt the the proven success formula from the other Citypaketet offerings to the online video market.” says Dan Morén, CEO at Citypaketet.

Another interesting aspect of this is the opportunity video gives Citypaketet to get a piece of the TV pie, something I know they are quite keen on.

For questions on citypaketet contact Dan Morén, CEO at Citypaketet. dan.moren[at]citypaketet.se.