Great summary on the UK VOD market 2010

I just wanted to share a very good summary over Europe’s most interesting online video market. PaidContent UK has looked into its glass ball at the key VOD players in the UK and judged their success. Among SeeSaw, iPlayer, Canvas, Hulu, Youtube etc. they believe that the safest bet is still on the broadcasters own websites such as itv.com. I would agree.

I would also argue that one of the key success factors for the aggregators will be to make sure that the syndicators will be empowered to sell and serve their own ads, preferably through their own ad server.

2010 will be a very interesting year indeed!