I’m on the FoB panel July 1 with BBC, Hulu, Virgin & Joost

July first will be an intersting day as I’ll be speaking and participating in a panel at the Future of Broadcasting in London. The event has quite an exciting line up of speakers (of course I say that :) ) that will discuss the future of broadcasting.

I’ll be presenting our take on how to monetise online video as well as you must and talk about how our Swedish broadcast clients are enabled to make as much money from online as from broadcast.

Here’s the agenda:

SESSION SIX: BREAKING INTO THE MAINSTREAM? OPPORTUNITIES IN VIDEO ON-DEMAND

• 11:15 –
  A remarkable year: the progress of iPlayer and the wider on-demand market
  Anthony Rose
  Head, Online Media Group, BBC
  
• 11:35 –
  A wider perspective: assessing ad-funded on-demand
  Michelangelo Volpi
  Chief Executive Officer, Joost
  
• 11:55 –
  Swapping analogue dollars for digital dollars: business models for successful online video monetisation
  Sorosh Tavakoli
  Chief Executive Officer, Videoplaza
  
• 12:15 –
  Bringing on-demand to your living room. Analysing the television on-demand marketplace
  Asanga Gunatillaka
  Head of Commercial & Strategy, TV, Virgin Media
  
• 12:35 –
  A US perspective: an insiders look at Hulu
  Johannes Larcher
  Senior Vice-President, International, Hulu
  
• 12:55 –
  PANEL DISCUSSION: examining the future for on-demand services

  A number of prominent figures in the world of on-demand discuss the future of on-demand services, the impact of technological advances and how to engage audiences who have an increasing number of services to choose from.

  Johannes Larcher
  Senior Vice-President, International, Hulu
  Anthony Rose
  Head, Online Media Group, BBC
  Michael Comish
  Chief Executive Officer, Blinkbox
  Asanga Gunatillaka
  Head of Commercial & Strategy, TV, Virgin Media
  Michelangelo Volpi
  Chief Executive Officer, Joost
  Sorosh Tavakoli
  Chief Executive Officer, Videoplaza