The UK Video Guide is here

Since last summer we’ve been part of the IAB UK Video Council contributing to the brand new Video Guide that was released today. The guide contains comprehensive information addressing most of the questions still surrounding the business of online video advertising, and hopefully it will play it’s role in growing the business for us all by making it easier for media buyers to grasp the subject.

An important part of the handbook is the new guidelines on ad formats. The idea is that publishers and technology providers should adapt to these guidelines and thus enable creative assets to be reused across different sites without adaptation. We’re of course doing our part of the job to enable that.

Here in Sweden, we’re trying hard to catch up. I’m chairing IAB Sweden’s Video Task Force and I assure you that a Swedish guideline is on it’s way. Let’s get these prerolls, midrolls, postrolls and overlays standardized world wide!