Launching on TV4’s new 7 day catch-up service - TV4 Replay

  • Sorosh Tavakoli Sorosh Tavakoli
  • January 13th, 2009

TV4’s new free ad funded catch-up service TV4 Replay is up and running, and so are campaigns from Sweden’s largest advertiser ICA, Ford, SAS and the Red Cross. The formats used are pre- and midrolls (our iRolls), overlays and companion banners.

The launch has been rather good to us and Murphy hasn’t shown up, yet.

Try the service here (only when in Sweden) or the screen cast here. All feedback is appreciated, either as a comment below or by email.

Comments

  1. Ryan O'Leary January 14th, 2009 at 14:04

    Very nice integration! I’m sure SAS, Red Cross, and other brands that align themselves with this type of promotion strategy will benefit directly from increased sales (or donations) and from overall brand awareness.

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