Entering sales mode – Magnus Hultman joining the team

Sales is extremely important, even when having the best product. And it’s been a couple of months now that we’ve had the first version of the Monetizer in place ready for distribution. That means we’re moving from dev-mode to sales-mode and that’s why Magnus Hultman, now is joining the team for heading up the sales on full time!

Magnus has actually been with us for almost two months now, and it’s about time we spread the word about this.

Magnus is bringing to the team the last important critical know-how, the one of selling a product professionally and efficiently. With a background from heading up the Swedish (and some Scandinavian) sales for a web analytics company Omniture (Instadia before acquisition), he brings the experience of selling an SaaS (or ASP, whatever you want to call it) to the company. The difference this time though is that the product he sells brings in revenue rather than being a cost, that’s pretty nice :)

This is a dream recruitment for us and the prognosis for 2009 is looking better than ever. More on his accomplishments in the next post.