Are you throwing darts in the dark?

Playing in the dark won’t improve your game

In a meeting with ad sales people in London last week, I was told that running campaigns in video was like throwing darts in the dark. The only thing the publisher can tell the advertiser is that the dart has been thrown. They can’t confirm where it has hit the board, not even IF it has hit the board. Not only is it a boring game, it also makes it dificult to improve your game.

A dark room. Photo: Nerovivo

Turn on the lights

Having built an adserver for video, we hope to change the game that’s played here. The way the Monetizer plugin is built, we can track and present pretty much everything happening in the publishers video player. Some metrics that we present are:

• Total impressions and clicks
• Unique impressions and clicks
• (Almost) All the interactions happening in the video player - flipping, minimising, maximising, hovering etc.
• Actual time spent with campaign, measured in days, hours and minutes
• The sites where your ads have been shown, when embedded on external sites (coming soon)

And on top of all of this, we’re both proud and happy to offer 3rd party tracking! You can both track impressions and links on all our ad formats through a third party, being DFA or any other platform. More on that here.

So if you and your clients are in the dark, we might be able to help you turn on the lights. Give us a call!