Sorosh Tavakoli Google held its first ever party in Sweden last Thursday when YouTube introduced its Swedish version. This wasn’t an average release party, it was really ambitious and huge! The crowd was a great mix between media buyers, internet people and celebreties. Drinks and the post-party sausages was floating around free.
Good work by the Google people to get this party going, but too bad they didn’t mention anything on the advertising opportunities on the worlds by far largest video site. I did have a quick chat with CEO Stina Honkamaa on the topic though and she was pretty excited about this. She mentioned full page take overs, branded channels and formats she currently couldn’t talk about. We decided on a lunch later in November, maybe things will have gone less secret until then.
I believe that the advertising opportunities on YouTube will be critical for the rest of the online video advertising industry. With around 70% of the worlds video traffic, YouTube will have a big say on formats and pricing/packaging.
And finally here is Dante enjoying a Heiniken and below Swing Fly, one of my favorite artists live, on the stage.
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